The Rockport Group - World Headquarters

West Newton, Massachusetts, USA

The Rockport Group is a newly formed company merging several well-established international brands of shoes, all sharing a deep passion for design and the craft of shoemaking. BDG was selected to create their new Headquarters within an old brick and beam manufacturing building. The renovation of the building creates a variety of workplace environments and showrooms to support the individual shoe brands as well as their Design and Management Teams. The office also hosts seasonal events for clients to view the new designs in person or streamed online.

The Headquarters leads the design effort for all the footwear, collaborating with designers located in their satellite offices in other counties, or halfway around the world on the factory floor during the fabrication of prototypes, and the final manufacturing of the shoes.

Their new office and meeting spaces reflect and exhibits their culture. The newly renovated building houses warm and welcoming spaces with integrated leading-edge technologies to facilitate their global collaborations with partners daily. The office design and branding elements were created by BDG in collaboration with the Rockport Marketing Team, to define their new Headquarters, and are now being used to inspire the design of their Showrooms in cities around the world.

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